Repository logo
 

Open Scholar is the institutional repository of Durban University of Technology. As far as possible, it provides open access to the academic output of the University.

 
 

Some publishers do not permit the archiving of your article in institutional repositories if they have published it:

BASE is one of the world's most voluminous search engines especially for academic web resources:

 
 
 

Recent Submissions

Item
Exploring the role of healthcare personnel in designing tuberculosis infection prevention and control measures in healthcare settings : a scoping review
(MDPI AG, 2024-4) Masuku, Sikhethiwe; Mooa, Ramadimetja Shirley; Peu, Mmapheko Doriccah
Background: Healthcare personnel (HCP) in high TB-burdened countries continue to be at high risk of occupational TB due to inadequate implementation of Tuberculosis Infection Prevention and Control (TB-IPC) measures and a lack of understanding of the context and relevance to local settings. Such transmission in the healthcare workplace has prompted the development and dissemination of numerous guidelines for strengthening TB-IPC for use in settings globally. However, a lack of involvement of healthcare personnel in the conceptualisation and development of guidelines and programmes seeking to improve TB-IPC in high-burden countries generally has been observed. Objectives: The aim of this review was to explore the inclusion of HCP in decision-making when designing the TB-IPC guidelines, in healthcare settings. Methods: A scoping review methodology was selected for this study to gain insight into the relevant research evidence, identifying and mapping key elements in the TB-IPC measures in relation to HCP as implementors. Results: Studies in this review refer to factors related to HCP's knowledge of TB-IPC, perception regarding occupational risks and behaviours, their role against a background of structural resource constraints, and guidelines' adherence. They report several challenges in TB-IPC implementation and adherence, particularly eliciting recommendations from HCP for improved TB-IPC practices. Conclusions: This review highlights a lack of participation in decision-making by the implementers of the policies and guidelines, yet adherence to TB-IPC measures is anticipated. Future research needs to focus more on consultations with users to understand the preferences from both within individual healthcare facilities and the communities. There is an urgent need for research on the participation of the implementers in the decision-making when developing TB-IPC policies and guidelines.
Item
Social justice and the role of business: a case study of Sorbet franchisees in KwaZulu-Natal
(2024-08) Anderson, Andrea Avril; Lekhanya, Lawrence Mpele
Small and medium-sized businesses (SMEs) are crucial to the nation's prosperity. A robust SME sector significantly contributes to the economy's Gross Domestic Product by lowering poverty and unemployment rates and encouraging entrepreneurship. Despite their substantial relevance and contribution to economic growth, SMEs worldwide— particularly in South Africa—continue to suffer a number of difficulties. This study explored the role of Small and Medium Enterprises (SMEs) in promoting social justice and business transformation in KwaZulu-Natal. The growth and prevalence of SMEs are both noticeably low in KwaZulu-Natal. As a result, the objectives of the study are to examine the difficulties in KwaZulu-Natal with regard to SME funding and governmental support for Sorbet, to identify the function of change management in advancing Sorbet's social justice in KwaZulu-Natal and to list the social justice initiatives that Sorbet in KwaZulu-Natal has implemented and to establish Sorbet, the chosen SME, and its plans for promoting transformational business in KwaZulu-Natal. Sorbet is a well-known network of beauty and wellness salons that is well regarded for its exceptional services and dedication to promoting social justice and improving the society. Sorbet effectively incorporates corporate social responsibility into their business strategy, actively participating in a range of social issues such as women's empowerment, youth development, and community assistance projects. The brand's inclusive policies and commitment to ensuring equal opportunities for workers and customers demonstrate the important role that companies can have in advancing social change and justice in society. The study examined the various forms of social justice and business transformation strategies perceived by employees and managers of a selected SME, Sorbet, in KwaZulu-Natal. The research design adopts a quantitative approach with a pre coded structured questionnaire administered to the selected sample. Using Sekaran and Bougie's (2016) computed statistical table, out of a target population of 330 elements, the sample equated to n = 181. The simple random sample without replacement was used to select the requisite selection. The researcher collected the completed questionnaires, capturing the data to form a data set. The questionnaire used for this study included a mix of structured questions with closed-ended responses and Likert-scale statements. These were designed to target a specific area and gather accurate data that could be analysed statistically. This was statistically tested using the more robust tools of parametric tests with the aid of the Statistical Package for Social Sciences (SPSS). The statistical breakdown was performed in two stages, specifically a descriptive statistical analysis and inferential statistics to evaluate the hypotheses. Several significant findings emerged from the thorough theoretical examination of the statistics. Furthermore, these findings were corroborated by other authors and researchers who conducted comparable investigations and whose results were analysed in relation to the findings of the present study. The study contributes academically to the field of Management, specifically the SME sector, within South Africa and explores its adaptability to the South African context. The research design includes descriptive statistics for the quantitative data gathered in the form of graphs, cross-tabulations, and other figures. Examples of inferential techniques include correlations and chi-square test results, which are interpreted using p-values. A statistical significance statement is typically used to report a result. A test statistic generates a p-value. "p 0.05" indicates a significant finding. "p 0.05" indicates an important finding. The exploratory framework created as a model for Sorbet, in conjunction with the study's findings and suggestions, may prove useful for future goal-oriented strategies by the Organisation. The study concludes with recommendations for future research in this emerging field.
Item
Social media as a tool to grow brand preference amongst millennials in the greater Durban area
(2024-08) Chibvura, Faith Rudairo; Penceliah, Soobramoney
The aim of the study is to evaluate social media as a tool to grow brands amongst millennials in the greater Durban area. Social marketing has proved to be crucial in creating brand preference and brand exposure, considering its inexpensiveness and capability to reach a greater number of potential customers. Some of the social media websites that have a great influence on millennials are Facebook, WhatsApp, Instagram, Twitter, Pinterest, LinkedIn, SnapChat and TikTok. Social media marketing marks the current advancement in marketing created by the use of social media websites as a way of empowering customers to interact on the internet concerning brand preference. This study is crucial because social media currently affects economic growth in many aspects, such as boosting brand image, increasing demand, and hence increasing productivity in the country. Social media is also responsible for the growth, survival and collapse of many businesses. Currently, access to personal computers, smartphones, the internet and e-commerce has increased so much to the extent that many providers are now advertising on social media, linking their websites with social media platforms, which is more effective and efficient. The sustainability and survival of small businesses also depend on how social media presents the brand image of their products and how well they are able to market on social media. This study anticipates adding new knowledge on using social media effectively to grow brand preference. This study contributes new knowledge to the literature on effectively closing the gap between millennials' perceptions of social media and its performance in growing brand preference. Furthermore, this study provides the social media content creator’s perspective on the effectiveness of social media as a tool to grow brand preference. Despite the tremendous progress in social media marketing and the increase in users’ numbers, the economic feasibility of these social media websites still needs to be studied and explored. Research on the use of social media to promote growth in brand preference amongst the millennials is very scanty at best; hence, little is understood about the millennials and their purchase behaviour, most specifically in regard to the social media websites used by many brands. Moreover, it is very difficult to monitor what customers post on social media, despite the fact that many brands have been affected both positively and negatively, which highlights the need for more research on social media as a tool to grow brand preference positively and effectively. The objectives of the study are to assess various ways in which social media develops and enhances positive awareness and brand preference; to examine the influence of social media on the buying decision-making process of millennials in Durban; To identify the perceptions of millennials on social media and social media performance in Durban; and to suggest strategies for managing and monitoring social space activities towards a positive brand preference. A mixed-methods approach was used for the study to achieve the research objectives. The target population were the millennials in the greater Durban area. Purposive sampling was used to select a sample of 400 participants for quantitative data and 10 participants for qualitative data collection. The study presents a regression model that highlights the factors significantly affecting social media and customer satisfaction, emphasising the importance of managing and enhancing various aspects of social media interaction to improve overall customer satisfaction levels. The study results indicate that brand awareness and recognition are critical factors for growing brand preference, and maintaining a consistent brand identity and leveraging social media are effective strategies for enhancing these aspects. However, it is important to recognise that the significance of brand recall may vary, and businesses should consider their specific context and continuously assess consumer sentiment to make informed branding decisions. The study concludes that businesses may improve their brand awareness, communicate with customers, and favourably influence purchasing decisions by understanding and properly exploiting social media. Social media has been found to be an effective tool to grow brand preference.
Item
The role of community workers in promoting service delivery in Nsikazi North, Mpumalanga
(2024-07) Mavundhla, Jabulani Phema; Lekhanya, Lawrence Mpele
Municipal IQ, a research organization that collects data on service-delivery-related protests targeting municipalities, found on average, 94 protests per year took place in South Africa between 2004 and 2016, for service delivery perceived as lacking in many South African communities. In an explorative manner, the research seeks to investigate the roles and effectiveness of community workers in improving service delivery in various communities, with special focus on rural areas of Nsikazi North, Mpumalanga province. The primary research objective is to investigate the effectiveness of community workers in service delivery initiatives in the rural areas of Nsikazi North in the Mpumalanga Province. The study shall follow a qualitative method to collect in-depth details on the topic. A review of literature will comprise published research relating to community workers as agents of service delivery and challenges faced by different community workers in delivering services in the community. In addition, the literature review provides information on community perception towards community workers. A semi-structured questionnaire, combined with a semi-structured interview method will be employed to gather the required data. Residents from Nsikazi North will form the sampling frame of the envisaged research, with 12 participants selected for sampling, of which three respondents will be selected for semi-structured interviews using convenience and snowballing methods. The remaining nine respondents shall be chosen through a purposive sampling technique, which will include City of Mbombela councillors, and Community Workers.
Item
Effects of sugar taxation on small-scale canegrowers in eMpangeni, KwaZulu-Natal
(2024-08) Ndlazi, Mirriam Monica; Murwirapachena, Genius
In April 2018, the South African government implemented a Health Promotion Levy (HPL), commonly known a sugar tax, on sugar-sweetened beverages (SSBs). This followed the discovery that the regular consumption of SSBs is associated with an increased risk of dental cavities, obesity and noncommunicable diseases. Since the introduction of the sugar tax, there has been a noticeable reduction in the demand for sugar. While sugar taxation is a necessary intervention towards addressing obesity and non-communicable diseases, this has a significant financial impact in the sugar industry. Equally affected are the small-scale canegrowers who rely solely on the production of sugarcane for income. The study investigated the effects of the sugar tax on small-scale canegrowers in the Empangeni area of KwaZulu-Natal. To achieve this, the study adopted a cross-sectional research design where quantitative data was collected from 262 small-scale canegrowers in the Empangeni region. Descriptive statistics and the principal component analysis technique were subsequently utilised to analyse the data. Several key findings emerged from the study which revealed significant concerns among respondents, indicating a consensus on declining sugarcane production, some growers abandoning their farms, and adverse impacts such as job losses. Additionally, a lack of confidence in government support to mitigate these effects was evident. These insights highlight the necessity for policy interventions to address the challenges faced by small-scale canegrowers.