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A longitudinal study of customers perceptions of their confidence in, and satisfaction with, the South African sugar association cane testing service division

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dc.contributor.author Naidoo, Gonaseelan
dc.date.accessioned 2007-10-19T12:16:17Z
dc.date.available 2007-10-19T12:16:17Z
dc.date.issued 2004
dc.identifier.other DIT106919
dc.identifier.uri http://hdl.handle.net/10321/102
dc.description Thesis (M.B.A.)-Business Studies Unit, Durban Institute of Technology, 2004 x, 162 leaves en
dc.description.abstract Customer satisfaction is a critical component of a business’ competitive strategy. The Cane Testing Service (CTS) division of the South African Sugar Association is operating in a deregulated market environment and thus has to ensure that customers are always satisfied with the quality of service received from CTS. This study aimed to establish the change in customer satisfaction levels between 1998 and 2003. The study set out to determine customer satisfaction levels with specific customer groupings of combined millers and growers, millers-only and growers-only of all fourteen Mill Group Boards. The study investigated customer satisfaction levels for each of the sixteen service characteristics for the fourteen Mill Group Boards. en
dc.language.iso en en
dc.subject Consumer satisfaction--South Africa en
dc.subject South African Sugar Association. Cane Testing Service en
dc.subject Sugar trade--South Africa--Quality control en
dc.subject Consumer satisfaction--Dissertations, Academic en
dc.subject Consumer satisfaction--Research en
dc.title A longitudinal study of customers perceptions of their confidence in, and satisfaction with, the South African sugar association cane testing service division en
dc.type Thesis en


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