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Post purchase behaviour (cognitive dissonance) amongst students at a selected higher education institution

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dc.contributor.author Mosala, Palesa Robin
dc.date.accessioned 2007-10-22T13:29:21Z
dc.date.available 2007-10-22T13:29:21Z
dc.date.issued 2007
dc.identifier.other 307585
dc.identifier.uri http://hdl.handle.net/10321/116
dc.description Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 x, 164 leaves en
dc.description.abstract According to postpurchase behaviour theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When an inconsistency between attitudes or behaviours (dissonance) occurs, some change must be made in order to eliminate this behaviour. In the case of a discrepancy between attitudes and behaviour, it is most likely that the attitude will change to accommodate the behaviour. The objective of this study is to determine the extent of post purchase behaviour amongst tertiary students, with specific reference to the Durban University of Technology. en
dc.language.iso en en
dc.subject Universities and colleges--South Africa--Evaluation en
dc.subject College students--South Africa en
dc.subject College students--South Africa--Social conditions en
dc.subject College students--South Africa--Attitudes en
dc.subject Cognitive dissonance en
dc.subject Consumer behavior en
dc.subject Marketing--Dissertations, Academic en
dc.title Post purchase behaviour (cognitive dissonance) amongst students at a selected higher education institution en
dc.type Thesis en


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