Higher education institutions (HEIs) in South Africa are facing challenges arising as a result of the shift from traditional teaching activities to a combination of research and teaching. Increasing emphasis on research, ...
Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
Emerging trends such as globalisation, customer power and sophistication, social responsibility and environmental sustainability consciousness are creating new business challenges and market demands for organisations. In ...
Myeza, Joyce; Mason, Roger Bruce; Peddemors, V.(NISC Ltd.http://dx.doi.org/10.2989/1814232X.2010.506991, 2010)
This paper reports on the findings from a study of the economic and social effects of the annual sardine run on the indigenous community on the south coast of KwaZulu-Natal, South Africa. Data were gathered using questionnaires ...
Mason, Roger Bruce; Staude, Gavin(Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...