Now showing items 1-2 of 2

  • The impact of social media within the sporting industry 

    Hussain, Sameera Banu (Business Perspectives, 2015)
    Public Relations within the sporting industry should play a vital role towards an organization’s key publics, the relationships developed and the overall organizational image that the sport organization portrays. Ultimately ...
  • The role of integrated marketing communications in enhancement of SMEs growth in South Africa 

    Lekhanya, Lawrence Mpele (IFRD, 2014-04)
    The intention of this paper is to discover and empirically test the knowledge gap exist with regard to the role that integrated marketing communication (IMC) plays in the enhancement of SMEs growth. A quantitative approach ...