Browsing Faculty of Management Sciences by Subject "Brand loyalty--South Africa"
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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself (2007)This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.
(2007)The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, ...