Now showing items 1-2 of 2

  • An exploration of marketing tactics for turbulent environments 

    Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limited, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
  • Factors that influence the marketing of professional services 

    Enerson, Meg; Mason, Roger Bruce; Corbishley, Karen Margaret (Business Perspectives, 2016)
    This study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that ...