Now showing items 1-2 of 2

  • An exploration of marketing tactics for turbulent environments 

    Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
  • Factors that influence the marketing of professional services 

    Enerson, Meg; Mason, Roger Bruce; Corbishley, Karen Margaret (Business Perspectives, 2016)
    This study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that ...