Browsing Faculty of Management Sciences by Subject "Marketing--South Africa--KwaZulu-Natal"
Now showing items 1-4 of 4
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The impact of e-marketing on business performance: A case study of the Midlands Meander Association members
(2015)The study was undertaken to establish to what extent the use of e-marketing has impacted on the Midlands Meander Association (MMA) members relationship with their customers and influenced their business performance (during ... -
The role of relationship marketing at non-profit organisations in KwaZulu-Natal
(2016)In South Africa, non-profit organisations were seen as vocal and active players in the struggle against apartheid. During the country’s transition period, non-profit organisations played a central role in mitigating the ... -
Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-Natal
(2009)The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact ... -
The use of marketing strategies by small, medium and micro enterprises in rural KwaZulu-Natal
(2010)Many researchers undertook research about small, medium and micro enterprise in South Africa. Although there are numerous articles and a lot of previous research surveys about SMMEs in South Africa, USA, UK, Taiwan, China, ...