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Browsing Faculty of Management Sciences by Author "Mason, Roger Bruce"

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Browsing Faculty of Management Sciences by Author "Mason, Roger Bruce"

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  • Mason, Roger Bruce (World Scientific Pub. Co.http://www.emeraldinsight.com/journals.htm?articleid=1593097&show=abstract, 2006)
    This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
  • Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
  • Mason, Roger Bruce (Mercury House Publishers, 2008)
    This paper, based on complexity theory principles, suggests relationships between environmental turbulence, managers' perceptions of the external environment, attitudes to change, management actions and business success. ...
  • Mason, Roger Bruce; Cochetel, Fabrice (Journal of marketing communicationshttp://dx.doi.org/10.1080/13527260600630450, 2006)
    This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings ...
  • Myeza, Joyce; Mason, Roger Bruce; Peddemors, V. (NISC Ltd.http://dx.doi.org/10.2989/1814232X.2010.506991, 2010)
    This paper reports on the findings from a study of the economic and social effects of the annual sardine run on the indigenous community on the south coast of KwaZulu-Natal, South Africa. Data were gathered using questionnaires ...
  • De Beer, Marie; Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/14703290902843984, 2009)
    This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
  • Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...

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