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Browsing Faculty of Management Sciences by Subject "Social responsibility of business--South Africa"

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Browsing Faculty of Management Sciences by Subject "Social responsibility of business--South Africa"

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  • Moonsamy, Gonasagren Vimlan; Singh, Shalini (Academic Journalshttp://www.academicjournals.org/ajbm/PDF/pdf2012/14Nov/Moonsamy%2520and%2520Singh.pdf&sa=U&ei=CED5UIT4G8inhAfqxoGADQ&ved=0CAcQFjAA&client=internal-uds-cse&usg=AFQjCNHFcnpm5ubDM_EPI8TkiSFF2Nd3uQ, 2012-02-07)
    Emerging trends such as globalisation, customer power and sophistication, social responsibility and environmental sustainability consciousness are creating new business challenges and market demands for organisations. In ...
  • Corbishley, Karen Margaret (2007)
    Cause related marketing (CRM) is becoming a popular marketing strategy used by brand managers, retailers and service companies. It can be described as a marketing strategy that links charities or ‘causes’ with the sales ...
  • Ngobeni, Uzothile (2012-11-29)
    Corporate Social Responsibility (CSI) is an issue with a growing business value in South Africa. The increasing emphasis on CSI is affecting the relationship between organisations and their various stakeholders, such as ...

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