Now showing items 1-10 of 277
Using factor analysis to explore principal components for quality management implementation
Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
Monitoring and evaluation systems for enhancing governance and government legitimacy in South Africa
(SA ePublications, 2013-12)
The purpose of the article is to investigate the influence of monitoring and evaluation (M&E) on governance and government legitimacy. Monitoring and evaluation could enhance governance and government legitimacy through a ...
Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor
(Journal of marketing communications, 2006)
This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings ...
Word of mouth as a promotional tool for turbulent markets
Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...
Coping with complexity and turbulence : an entrepreneurial solution
(World Scientific Pub. Co., 2006)
This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
An exploration of marketing tactics for turbulent environments
(Emerald Group Publishing Limited, 2009)
The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
Using a blended approach to facilitate postgraduate supervision
This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
Consumer behaviour towards cause related marketing in the greater eThekweni region
Cause related marketing (CRM) is becoming a popular marketing strategy used by brand managers, retailers and service companies. It can be described as a marketing strategy that links charities or ‘causes’ with the sales ...
Local economic development in the Commonwealth
(DDP (Democracy Development Programme), 2012)
Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-Natal
The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact ...