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Browsing Theses and dissertations (Management Sciences) by Author

Browsing Theses and dissertations (Management Sciences) by Author "Cochetel, Fabrice"

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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Cochetel, Fabrice (2007)

This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.

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