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Browsing Theses and dissertations (Management Sciences) by Author "Dettmann, Emanuel"

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Browsing Theses and dissertations (Management Sciences) by Author "Dettmann, Emanuel"

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  • Dettmann, Emanuel (2011)
    Football boot manufacturers can have an advantage over their competitors if they gain knowledge about the purchase decision-making process of their consumers. It is significant that marketers understand the important ...