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Browsing Theses and dissertations (Management Sciences) by Author "Naidoo, Gonaseelan"

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A longitudinal study of customers perceptions of their confidence in, and satisfaction with, the South African sugar association cane testing service division

Naidoo, Gonaseelan (2004)

Customer satisfaction is a critical component of a business’ competitive strategy. The Cane Testing Service (CTS) division of the South African Sugar Association is operating in a deregulated market environment and ...

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