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Browsing Research Publications (Management Sciences) by Title

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Browsing Research Publications (Management Sciences) by Title

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  • Using a blended approach to facilitate postgraduate supervision
    De Beer, Marie; Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/14703290902843984, 2009)
    This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
  • Using factor analysis to explore principal components for quality management implementation
    Moonsamy, Gonasagren Vimlan; Singh, Shalini (Springerhttp://dx.doi.org/10.1007/s11135-012-9790-4, 2012-10-01)
    Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
  • Word of mouth as a promotional tool for turbulent markets
    Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...