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Browsing Research Publications (Management Sciences) by Title

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Browsing Research Publications (Management Sciences) by Title

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  • A 21st century framework for quality management
    Moonsamy, Gonasagren Vimlan; Singh, Shalini (Academic Journalshttp://www.academicjournals.org/ajbm/PDF/pdf2012/14Nov/Moonsamy%2520and%2520Singh.pdf&sa=U&ei=CED5UIT4G8inhAfqxoGADQ&ved=0CAcQFjAA&client=internal-uds-cse&usg=AFQjCNHFcnpm5ubDM_EPI8TkiSFF2Nd3uQ, 2012-02-07)
    Emerging trends such as globalisation, customer power and sophistication, social responsibility and environmental sustainability consciousness are creating new business challenges and market demands for organisations. In ...
  • Coping with complexity and turbulence : an entrepreneurial solution
    Mason, Roger Bruce (World Scientific Pub. Co.http://www.emeraldinsight.com/journals.htm?articleid=1593097&show=abstract, 2006)
    This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
  • An exploration of marketing tactics for turbulent environments
    Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
  • The impact of communication on customer relationship marketing among cellular service providers
    Poovalingam, Kasthuri; Veerasamy, Dayaneethie (2007)
    This article examines how communication is currently being employed in the cellular industry to improve service to customers in an attempt t o establish a long-term relationship with them. It does so by analyzing ...
  • Management actions, attitudes to change and perceptions of the external environment : a complexity theory approach
    Mason, Roger Bruce (Mercury House Publishers, 2008)
    This paper, based on complexity theory principles, suggests relationships between environmental turbulence, managers' perceptions of the external environment, attitudes to change, management actions and business success. ...
  • Mentorship and sustainable research output : a case study of the University of Johannesburg
    Nundulall, Reetha; Dorasamy, Nirmala (IP Publishing Ltdhttp://dx.doi.org/10.5367/ihe.2012.0087, 2012-04)
    Higher education institutions (HEIs) in South Africa are facing challenges arising as a result of the shift from traditional teaching activities to a combination of research and teaching. Increasing emphasis on research, ...
  • Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor
    Mason, Roger Bruce; Cochetel, Fabrice (Journal of marketing communicationshttp://dx.doi.org/10.1080/13527260600630450, 2006)
    This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings ...
  • Socio-economic implications of the KwaZulu-Natal sardine run for local indigenous communities
    Myeza, Joyce; Mason, Roger Bruce; Peddemors, V. (NISC Ltd.http://dx.doi.org/10.2989/1814232X.2010.506991, 2010)
    This paper reports on the findings from a study of the economic and social effects of the annual sardine run on the indigenous community on the south coast of KwaZulu-Natal, South Africa. Data were gathered using questionnaires ...
  • Using a blended approach to facilitate postgraduate supervision
    De Beer, Marie; Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/14703290902843984, 2009)
    This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
  • Using factor analysis to explore principal components for quality management implementation
    Moonsamy, Gonasagren Vimlan; Singh, Shalini (Springerhttp://dx.doi.org/10.1007/s11135-012-9790-4, 2012-10-01)
    Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
  • Word of mouth as a promotional tool for turbulent markets
    Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...