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  • The impact of viral marketing on corporate brand reputation 

    Lekhanya, Lawrence Mpele (International Business & Economics Research Journal (IBER)http://journals.cluteonline.com/index.php/IBER/article/view/8437, 2014-03)
    This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South ...