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  • An evaluation of the emerging teen market in Durban, South Africa : some marketing implications 

    Veerasamy, Dayaneethie; Robertson, Natasha (International foundation for research and developmenthttp://ifrnd.org/Research%20Papers/J4%286%298.pdf, 2012-06)
    Children between the ages of eight and twelve, known as teenagers or teens, have become a lucrative customer base. These teens are considered to be ‘in between’ the traditional child and teenager stages of development. ...