Browsing Research Publications (Management Sciences) by Subject "Chaos theory"

Now showing items 1-4 of 4

  • An exploration of marketing tactics for turbulent environments 

    Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...

  • The external environment’s effect on management and strategy : A complexity theory approach 

    Mason, Roger Bruce (Emerald Group Publishing, 2007)
    Purpose – This paper seeks to investigate the influence of the external environment on the choice of strategic management activities, from a chaos and complexity perspective, since a business environment is a complex adaptive ...

  • The influence of the level of environmental complexity and turbulence on the choice of marketing tactics 

    Mason, Roger Bruce; Dobbelstein, Thomas (Open Journal Systemshttp://ifrnd.org/journal/index.php/jebs/article/view/1253, 2016-04)
    This paper proposes that the choice of marketing tactics is influenced by the company’s external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, when marketing and ...

  • Word of mouth as a promotional tool for turbulent markets 

    Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...