Browsing "Research Publications (Management Sciences)" by Subject Chaos theory
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
---|---|---|
2009 | An exploration of marketing tactics for turbulent environments | Mason, Roger Bruce ; Staude, Gavin |
2007 | The external environment’s effect on management and strategy : A complexity theory approach | Mason, Roger Bruce |
Apr-2016 | The influence of the level of environmental complexity and turbulence on the choice of marketing tactics | Mason, Roger Bruce ; Dobbelstein, Thomas |
2008 | Word of mouth as a promotional tool for turbulent markets | Mason, Roger Bruce |