Now showing items 1-3 of 3

  • Complexity theory and leadership for turbulent environments 

    Mason, Roger Bruce (Kamla-Rajhttp://www.krepublishers.com/02-Journals/JSS/JSS-36-0-000-13-Web/JSS-36-3-000-13-PDF-Abst/JSS-36-3-295-13-1408-Mason-R-B/JSS-36-3-295-13-1408-Mason-R-B-Tx[7].pmd.pdf, 2013)
    Businesses and their environments are complex adaptive systems, and are therefore too complex to be ‘managed’ by a single leader. Thus, the traditional view of a leader as a decision-maker, instructing and controlling the ...
  • Follow me, I’m right behind you : leading from a complexity viewpoint 

    Mason, Roger Bruce (University of Reading, UK.https://www.researchgate.net/publication/272510646_Follow_me_I%27m_right_behind_you_Leading_from_a_complexity_viewpoint, 2008-11)
    This paper is based on the premise that businesses and their environments are complex adaptive systems (CAS), and are therefore too complex to be ‘managed’ by a single leader. The literature suggests that CASs are ...
  • Word of mouth as a promotional tool for turbulent markets 

    Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...