Now showing items 1-2 of 2

  • Coping with complexity and turbulence : an entrepreneurial solution 

    Mason, Roger Bruce (World Scientific Pub. Co., 2006)
    This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
  • The influence of the level of environmental complexity and turbulence on the choice of marketing tactics 

    Mason, Roger Bruce; Dobbelstein, Thomas (Open Journal Systems, 2016-04)
    This paper proposes that the choice of marketing tactics is influenced by the company’s external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, when marketing and ...