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Browsing Research Publications (Management Sciences) by Subject "Marketing strategy"

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Browsing Research Publications (Management Sciences) by Subject "Marketing strategy"

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  • Mason, Roger Bruce; Staude, Gavin (Emerald Group Publishing Limitedhttp://www.emeraldinsight.com/journals.htm?articleid=1775728, 2009)
    The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...

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