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Browsing Research Publications (Management Sciences) by Subject "Promotions"

DUT IR/Manakin Repository

Browsing Research Publications (Management Sciences) by Subject "Promotions"

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  • Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...

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