Now showing items 1-5 of 5

  • Complexity theory and leadership for turbulent environments 

    Mason, Roger Bruce (Kamla-Rajhttp://www.krepublishers.com/02-Journals/JSS/JSS-36-0-000-13-Web/JSS-36-3-000-13-PDF-Abst/JSS-36-3-295-13-1408-Mason-R-B/JSS-36-3-295-13-1408-Mason-R-B-Tx[7].pmd.pdf, 2013)
    Businesses and their environments are complex adaptive systems, and are therefore too complex to be ‘managed’ by a single leader. Thus, the traditional view of a leader as a decision-maker, instructing and controlling the ...
  • Marketing communications and environmental turbulence : a complexity theory view 

    Mason, Roger Bruce (International Foundation for Research & Development (IFRD)http://ifrnd.org/Research%20Papers/J6%284%292.pdf, 2014-04)
    This paper investigates how the choice of different marketing communications activities is influenced by the nature of the company’s external environment, when viewing the environment through a complexity theory lens. A ...
  • Marketing communications and environmental turbulence : a complexity theory view 

    Mason, Roger Bruce (IFRDhttp://ifrnd.org/Research%20Papers/J6%284%292.pdf, 2014-04)
    This paper investigates how the choice of different marketing communications activities is influenced by the nature of the company’s external environment, when viewing the environment through a complexity theory lens. A ...
  • Price tactics for a turbulent environment : a complexity theory view 

    Mason, Roger Bruce (The Clute Institute, 2015)
    This paper proposes that pricing tactics are influenced by the nature of the external environment. It illustrates the pricing tactics suggested for a turbulent, versus a stable, environment, when viewed through a complexity ...
  • Word of mouth as a promotional tool for turbulent markets 

    Mason, Roger Bruce (Routledgehttp://dx.doi.org/10.1080/13527260701754258, 2008)
    Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...