Now showing items 1-10 of 75
Are higher education institutions positioned to reap the dividends of open education resources? : the case of Durban University of Technology
(The Clute Institute, 2013-09)
The potential benefits of open education resources (OERs) are well documented in the literature. These include cheaper education, improved equity in respect of educational prospects, greater access to higher education ...
The proposed banning of alcohol advertising in a developing economy
(International Foundation for Research and Development, 2013-04)
The growing problem of alcohol misuse and its social consequences have been attributed to the advertising of alcohol, by some parties. Alcohol companies and the advertising industry have refuted this claim. It is against ...
Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor
(Journal of marketing communications, 2006)
This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings ...
Word of mouth as a promotional tool for turbulent markets
Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...
An exploration of marketing tactics for turbulent environments
(Emerald Group Publishing Limited, 2009)
The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
Coping with complexity and turbulence : an entrepreneurial solution
(World Scientific Pub. Co., 2006)
This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
Using a blended approach to facilitate postgraduate supervision
This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
Using factor analysis to explore principal components for quality management implementation
Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
The conceptualisation of tourism and hospitality within a public administration framework in South Africa : a case study of a Tourism Provincial Administrative Authority in KwaZulu Natal
(International Foundation for Research and Development, 2013-07)
Ob jectives of this paper are to: locate the study into a conceptual framework by conceptualising and clarifying Tourism and Public administration and management; Constitutional and legislative provisions relevant to ...
Local economic development in the Commonwealth
(DDP (Democracy Development Programme), 2012)