Now showing items 1-10 of 96
Using factor analysis to explore principal components for quality management implementation
Quality remains or continues to be one of the top ranking strategic issues in all major organisations. However, today organisations are faced with increasingly sophisticated and informed stakeholder expectations. Standards ...
Monitoring and evaluation systems for enhancing governance and government legitimacy in South Africa
(SA ePublications, 2013-12)
The purpose of the article is to investigate the influence of monitoring and evaluation (M&E) on governance and government legitimacy. Monitoring and evaluation could enhance governance and government legitimacy through a ...
Residual brand awareness following the termination of a long-term event sponsorship and the appointment of a new sponsor
(Journal of marketing communications, 2006)
This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. A survey of the audience at a surfing event was conducted. The findings ...
Word of mouth as a promotional tool for turbulent markets
Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and neighbours, setting in motion a chain of communication that could spread through a whole market. Each ...
Coping with complexity and turbulence : an entrepreneurial solution
(World Scientific Pub. Co., 2006)
This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos ...
An exploration of marketing tactics for turbulent environments
(Emerald Group Publishing Limited, 2009)
The purpose of this paper is to propose that the choice of marketing tactics is influenced by the company's external environment. It aims to illustrate the marketing tactics suggested for a complex, turbulent environment, ...
Using a blended approach to facilitate postgraduate supervision
This paper explores the feasibility of using a blended approach to postgraduate research-degree supervision. Such a model could reduce research supervisors’ workloads and improve the quality and success of Masters and ...
Local economic development in the Commonwealth
(DDP (Democracy Development Programme), 2012)
A 21st century framework for quality management
(Academic Journals, 2012-02-07)
Emerging trends such as globalisation, customer power and sophistication, social responsibility and environmental sustainability consciousness are creating new business challenges and market demands for organisations. In ...
The impact of viral marketing on corporate brand reputation
(International Business & Economics Research Journal (IBER), 2014-03)
This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South ...