Sardine run : analysis of socio-economic impact and marketing strategy in the South Coast Region of KwaZulu-Natal
The dissertation presents an overview on market segmentation established on the basis of collection of information. The study illustrates the important role of information in tourism and examines the socio-economic impact of the sardine run event and the marketing strategy in the South Coast Region of KwaZulu -Natal. A survey of the tourists at the sardine run event was conducted. There is no reason to divide customers and prospects into separate groups if they are going to be treated the same. This research examines the nature of what might be the overall personality type of the tourist and how this overall picture can be used to identify individual characteristics much more coherently and use the information to develop the marketing strategy. In line with the overview of major attempts to measure the effectiveness of a marketing strategy, this dissertation suggests that segmentation is imperative for strategy development. One key goal of each information strategy lies in an optimal matching between segmentation and marketing strategy. The findings of the study revealed that the economic impact of an event normally focuses on changes in sales, income and employment in a region as a result of tourism activity. Secondly, this research proposes that income influences tourists’ spending patterns. Since almost no research has been conducted on the analyses of the socio-economic impact and the marketing strategy of the sardine run, this research should contribute to knowledge about the target market and the socio- economic impact of the event.
Showing items related by title, author, creator and subject.
Sibiya, Maureen Nokuthula (2009)BACKGROUND In South Africa, Integration of Services Policy was enacted in 1996 with the aim of increasing health service utilization by increasing the accessibility of all services at Primary Health Care (PHC) level. ...
Evaluation of an HIV and AIDS management system at a coal manufacturing company in the KwaZulu-Natal province of South Africa : a case study Sibiya, Maureen Nokuthula; Odetokun, Joseph; Kgware, M. (Unisa, 2013)In South Africa, HIV and AIDS workplace programmes have been implemented for more than two decades without any audited and certifiable standards. In 2007, the South African National Standard (SANS 16001, 2007) was launched ...
Membership of the Library and Information Association of South Africa (LIASA) among library and information service workers in KwaZulu-Natal Khomo, Musawenkosi Phumelelo (2007)The objectives of the study were: 1) to investigate the extent to which workers in library and information services in KwaZulu-Natal are members of LIASA; and 2) if there are substantial numbers of LIS workers who are not ...