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dc.contributor.advisorRawjee, Veena P.
dc.contributor.advisorRamlutchman, Nisha
dc.contributor.authorDe Kock, Yachal
dc.date.accessioned2010-09-07T08:12:02Z
dc.date.available2012-09-01T22:20:06Z
dc.date.issued2010
dc.identifier.other329161
dc.identifier.urihttp://hdl.handle.net/10321/527
dc.descriptionDissertation submitted in partial fulfilment of the requirement for the Masters Degree of Technology: Public Relations Management, Durban University of Technology, 2010.en_US
dc.description.abstractThis research emerges within the context of changes that occurred in the public sector post apartheid, which meant invariable changes within the organisation’s structure and processes. More specifically, it brought with it a changing role of communication in managing change. With communication being the lifeblood and binding element within an organisation, having effective and efficient communication within the organisation can therefore assist in keeping the various parts of an organisation together, making it easier for the organisation to maintain itself during change. This study locates Senior Communication Officers within Thusong Service Centres in the GCIS and investigates the role communication plays in managing change within the organisation. The study critically examines Lundwig Von Bertalanffy’s (1968) Systems Theory in understanding the interrelatedness of a system such as the GCIS and the role organisational communication channels play in maintaining the process of change. Furthermore, this study analyses the influence of the Chaos Theory within the concept of managing change and the flow of communication within an organisation. This study suggests ways in which Senior Communication Officers can play a vital role in managing change by analysing the underlying principles and concepts of the Chaos Theory and incorporating them within the role of communication during the change process.en_US
dc.format.extent109 pen_US
dc.language.isoenen_US
dc.subject.lcshCommunication in managementen_US
dc.subject.lcshOrganizational change--Managementen_US
dc.subject.lcshGovernment Communication & Information System (South Africa)en_US
dc.titleA communication perspective on change management : a case study of the Government Communication and Information System (GCIS) in KwaZulu-Natalen_US
dc.typeThesisen_US


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