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Communication challenges faced by employers in the implementation of the Black Economic Empowerment policy in KwaZulu-Natal

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dc.contributor.advisor Rampersad, Renitha
dc.contributor.advisor Reddy, Karunanidhi
dc.contributor.author Juggernath, Swastika
dc.date.accessioned 2011-03-31T06:36:20Z
dc.date.available 2012-09-01T22:20:07Z
dc.date.issued 2010
dc.identifier.other 332444
dc.identifier.uri http://hdl.handle.net/10321/608
dc.description.abstract This study presents the research of an investigation into communication challenges that affected the implementation of Black Economic Empowerment and the communication strategies/policies used to inform and communicate with employees in businesses. To achieve this aim questionnaires were administered to seven BEE compliant organizations in KwaZulu-Natal. Mersham’s communication model for development provides a basis for evaluation of the BEE communication challenges. This study reviewed theories and literature relevant to the implementation of Black Economic Empowerment and Communication Strategies. The perceptions gained from the literature review were used to interpret the results which were obtained through a qualitative paradigm. The findings revealed that communication is a pivotal pillar in any organization and both employers and employees need to maintain the strength that binds these pillars and brings the organization together. South Africa has faced many challenges since the apartheid era. The BEE policy therefore, aims to iron out unfair practices in businesses, which is why communication is extremely important to this process. en_US
dc.format.extent 123 p en_US
dc.language.iso en en_US
dc.rights Submitted in fulfillment of the requirements for the Master of Technology Degree: Public Relations Management, Durban University of Technology, 2010. en_US
dc.subject.lcsh Employee empowerment--South Africa en_US
dc.subject.lcsh Affirmative action programs--South Africa en_US
dc.subject.lcsh Economic development--South Africa en_US
dc.subject.lcsh Business enterprises, Black--South Africa en_US
dc.subject.lcsh Communication in management--South Africa en_US
dc.title Communication challenges faced by employers in the implementation of the Black Economic Empowerment policy in KwaZulu-Natal en_US
dc.type Thesis en_US


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