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dc.contributor.advisorRampersad, Renitha
dc.contributor.advisorReddy, Karunanidhi
dc.contributor.authorJuggernath, Swastika
dc.date.accessioned2011-03-31T06:36:20Z
dc.date.available2012-09-01T22:20:07Z
dc.date.issued2010
dc.identifier.other332444
dc.identifier.urihttp://hdl.handle.net/10321/608
dc.description.abstractThis study presents the research of an investigation into communication challenges that affected the implementation of Black Economic Empowerment and the communication strategies/policies used to inform and communicate with employees in businesses. To achieve this aim questionnaires were administered to seven BEE compliant organizations in KwaZulu-Natal. Mersham’s communication model for development provides a basis for evaluation of the BEE communication challenges. This study reviewed theories and literature relevant to the implementation of Black Economic Empowerment and Communication Strategies. The perceptions gained from the literature review were used to interpret the results which were obtained through a qualitative paradigm. The findings revealed that communication is a pivotal pillar in any organization and both employers and employees need to maintain the strength that binds these pillars and brings the organization together. South Africa has faced many challenges since the apartheid era. The BEE policy therefore, aims to iron out unfair practices in businesses, which is why communication is extremely important to this process.en_US
dc.format.extent123 pen_US
dc.language.isoenen_US
dc.rightsSubmitted in fulfillment of the requirements for the Master of Technology Degree: Public Relations Management, Durban University of Technology, 2010.en_US
dc.subject.lcshEmployee empowerment--South Africaen_US
dc.subject.lcshAffirmative action programs--South Africaen_US
dc.subject.lcshEconomic development--South Africaen_US
dc.subject.lcshBusiness enterprises, Black--South Africaen_US
dc.subject.lcshCommunication in management--South Africaen_US
dc.titleCommunication challenges faced by employers in the implementation of the Black Economic Empowerment policy in KwaZulu-Natalen_US
dc.typeThesisen_US


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