Abstract:
One of the major problems facing SMME’s in the South African clothing industry is the surge of clothing imported particularly from China, which negatively impacts on the ability of local firms to survive in business. Despite this challenge within the volatile business environment some SMME’s within the clothing industry have been resilient and have remained in business. This
survey focused on the existing business strategies of SMME’s within the
clothing manufacturing sector of Kwa-Zulu Natal.
The main aim of the research was to establish the underlying factors of competitive advantage of SMME’s and to determine the strategic action taken by businesses in order to combat the impact of the sale of imported clothing in South Africa. In addition, an evaluation of the success of these strategic
choices was carried out so that future business strategies for SMME’s can be
developed to ensure sustainable competitive advantage.
