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dc.contributor.authorCochetel, Fabrice
dc.date.accessioned2007-10-18T13:54:48Z
dc.date.available2007-10-18T13:54:48Z
dc.date.issued2007
dc.identifier.other306841
dc.identifier.urihttp://hdl.handle.net/10321/89
dc.descriptionThesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leavesen
dc.description.abstractThis study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.en
dc.language.isoenen
dc.subjectSports--South Africa--Marketingen
dc.subjectSports sponsorship--South Africaen
dc.subjectConsumer behavior--South Africaen
dc.subjectBrand loyalty--South Africaen
dc.subjectAdvertising--Brand name products--South Africaen
dc.subjectSurfing--South Africaen
dc.subjectManagement--Dissertations, Academicen
dc.titleAn investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itselfen
dc.typeThesisen


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