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An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

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dc.contributor.author Cochetel, Fabrice
dc.date.accessioned 2007-10-18T13:54:48Z
dc.date.available 2007-10-18T13:54:48Z
dc.date.issued 2007
dc.identifier.other 306841
dc.identifier.uri http://hdl.handle.net/10321/89
dc.description Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leaves en
dc.description.abstract This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. en
dc.language.iso en en
dc.subject Sports--South Africa--Marketing en
dc.subject Sports sponsorship--South Africa en
dc.subject Consumer behavior--South Africa en
dc.subject Brand loyalty--South Africa en
dc.subject Advertising--Brand name products--South Africa en
dc.subject Surfing--South Africa en
dc.subject Management--Dissertations, Academic en
dc.title An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself en
dc.type Thesis en


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