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dc.contributor.authorThoola, Tebello Paul
dc.date.accessioned2007-10-18T13:58:00Z
dc.date.available2007-10-18T13:58:00Z
dc.date.issued2007
dc.identifier.other307586
dc.identifier.urihttp://hdl.handle.net/10321/93
dc.descriptionThesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leavesen
dc.description.abstractThe aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans.en
dc.language.isoenen
dc.subjectBrand name products--South Africaen
dc.subjectBrand loyalty--South Africaen
dc.subjectConsumers' preferences--South Africaen
dc.subjectConsumer satisfaction--South Africaen
dc.subjectEndorsements in advertising--South Africaen
dc.subjectEndorsements in advertising--South Africaen
dc.subjectLocal foods--South Africaen
dc.subjectMarketing--Dissertations, Academicen
dc.titleThe market orientation of proudly South African companies : students' perceptionsen
dc.typeThesisen


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