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The market orientation of proudly South African companies : students' perceptions

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dc.contributor.author Thoola, Tebello Paul
dc.date.accessioned 2007-10-18T13:58:00Z
dc.date.available 2007-10-18T13:58:00Z
dc.date.issued 2007
dc.identifier.other 307586
dc.identifier.uri http://hdl.handle.net/10321/93
dc.description Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leaves en
dc.description.abstract The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans. en
dc.language.iso en en
dc.subject Brand name products--South Africa en
dc.subject Brand loyalty--South Africa en
dc.subject Consumers' preferences--South Africa en
dc.subject Consumer satisfaction--South Africa en
dc.subject Endorsements in advertising--South Africa en
dc.subject Endorsements in advertising--South Africa en
dc.subject Local foods--South Africa en
dc.subject Marketing--Dissertations, Academic en
dc.title The market orientation of proudly South African companies : students' perceptions en
dc.type Thesis en


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