The market orientation of proudly South African companies : students' perceptions

dc.contributor.author	Thoola, Tebello Paul
dc.date.accessioned	2007-10-18T13:58:00Z
dc.date.available	2007-10-18T13:58:00Z
dc.date.issued	2007
dc.identifier.other	307586
dc.identifier.uri	http://hdl.handle.net/10321/93
dc.description	Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leaves	en
dc.description.abstract	The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans.	en
dc.language.iso	en	en
dc.subject	Brand name products--South Africa	en
dc.subject	Brand loyalty--South Africa	en
dc.subject	Consumers' preferences--South Africa	en
dc.subject	Consumer satisfaction--South Africa	en
dc.subject	Endorsements in advertising--South Africa	en
dc.subject	Endorsements in advertising--South Africa	en
dc.subject	Local foods--South Africa	en
dc.subject	Marketing--Dissertations, Academic	en
dc.title	The market orientation of proudly South African companies : students' perceptions	en
dc.type	Thesis	en