The interaction between public relations and marketing within selected companies in the greater Durban area
This dissertation is a qualitative examination into a debatable view of the interaction between public relations and marketing in which one supports the other leading to an interactional outcome. Public relations is different from marketing in several ways. Their boundaries, however, often overlap, for example, both deal with an organisation’s relationships and employ similar communication tools to reach the public. Both functions have an ultimate purpose which is ensuring an organisation’s success and economic survival. Public relations and marketing, however, approach this task from somewhat different perspectives, or world views. In some instances public relations is seen as a separate entity when compared to marketing. The study investigates the current trends with the main objective of investigating the interaction/synergy between the public relations and marketing departments of seven major companies in the greater Durban area. These companies were interviewed based on their location and willingness to participate in the study. The seven companies researched for the purpose of the study were ABI Coke, Toyota, Sentec, ABSA, Sanlam, Natal Sharks Rugby Union and Lifestyle Communication: Chatsworth Centre.
Showing items related by title, author, creator and subject.
Veerasamy, Dayaneethie; Robertson, Natasha (International foundation for research and developmenthttp://ifrnd.org/Research%20Papers/J4%286%298.pdf, 2012-06)Children between the ages of eight and twelve, known as teenagers or teens, have become a lucrative customer base. These teens are considered to be ‘in between’ the traditional child and teenager stages of development. ...
Perceived marketing intelligence and marketing communications tools used by rural Small, Medium and Micro Enterprise in South Africa Lekhanya, Lawrence Mpele (IFRDhttp://ifrnd.org/Research%20Papers/J6%2812%298.pdf, 2014-12)Previous research revealed that Small, Medium and Micro Enterprises (SMMEs) have been struggling to grow including in rural and remote areas. However, there is little empirical research into how SMMEs promote themselves. ...
The impact of e-marketing on business performance: A case study of the Midlands Meander Association members Wisdom, Elizabeth (2015)The study was undertaken to establish to what extent the use of e-marketing has impacted on the Midlands Meander Association (MMA) members relationship with their customers and influenced their business performance (during ...