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The interaction between public relations and marketing within selected companies in the greater Durban area

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dc.contributor.author Naidoo, Paulene
dc.date.accessioned 2007-10-19T12:15:38Z
dc.date.available 2007-10-19T12:15:38Z
dc.date.issued 2007
dc.identifier.other 307200
dc.identifier.uri http://hdl.handle.net/10321/95
dc.description Thesis (M.Tech.: Public Relations Management)-Durban University of Technology, 2007. iv, 165 leaves. en
dc.description.abstract This dissertation is a qualitative examination into a debatable view of the interaction between public relations and marketing in which one supports the other leading to an interactional outcome. Public relations is different from marketing in several ways. Their boundaries, however, often overlap, for example, both deal with an organisation’s relationships and employ similar communication tools to reach the public. Both functions have an ultimate purpose which is ensuring an organisation’s success and economic survival. Public relations and marketing, however, approach this task from somewhat different perspectives, or world views. In some instances public relations is seen as a separate entity when compared to marketing. The study investigates the current trends with the main objective of investigating the interaction/synergy between the public relations and marketing departments of seven major companies in the greater Durban area. These companies were interviewed based on their location and willingness to participate in the study. The seven companies researched for the purpose of the study were ABI Coke, Toyota, Sentec, ABSA, Sanlam, Natal Sharks Rugby Union and Lifestyle Communication: Chatsworth Centre. en
dc.language.iso en en
dc.subject Public relations--South Africa--Durban en
dc.subject Marketing--South Africa--Durban en
dc.subject Public relations--Marketing en
dc.subject Relationship marketing en
dc.subject Public relations--Management en
dc.subject Marketing--Dissertations, Academic en
dc.title The interaction between public relations and marketing within selected companies in the greater Durban area en
dc.type Thesis en


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