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dc.contributor.authorNaidoo, Paulene
dc.date.accessioned2007-10-19T12:15:38Z
dc.date.available2007-10-19T12:15:38Z
dc.date.issued2007
dc.identifier.other307200
dc.identifier.urihttp://hdl.handle.net/10321/95
dc.descriptionThesis (M.Tech.: Public Relations Management)-Durban University of Technology, 2007. iv, 165 leaves.en
dc.description.abstractThis dissertation is a qualitative examination into a debatable view of the interaction between public relations and marketing in which one supports the other leading to an interactional outcome. Public relations is different from marketing in several ways. Their boundaries, however, often overlap, for example, both deal with an organisation’s relationships and employ similar communication tools to reach the public. Both functions have an ultimate purpose which is ensuring an organisation’s success and economic survival. Public relations and marketing, however, approach this task from somewhat different perspectives, or world views. In some instances public relations is seen as a separate entity when compared to marketing. The study investigates the current trends with the main objective of investigating the interaction/synergy between the public relations and marketing departments of seven major companies in the greater Durban area. These companies were interviewed based on their location and willingness to participate in the study. The seven companies researched for the purpose of the study were ABI Coke, Toyota, Sentec, ABSA, Sanlam, Natal Sharks Rugby Union and Lifestyle Communication: Chatsworth Centre.en
dc.language.isoenen
dc.subjectPublic relations--South Africa--Durbanen
dc.subjectMarketing--South Africa--Durbanen
dc.subjectPublic relations--Marketingen
dc.subjectRelationship marketingen
dc.subjectPublic relations--Managementen
dc.subjectMarketing--Dissertations, Academicen
dc.titleThe interaction between public relations and marketing within selected companies in the greater Durban areaen
dc.typeThesisen


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