Full Name
Dobbelstein, Thomas
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Publications
(Articles)

Results 1-4 of 4 (Search time: 0.018 seconds).

Issue DateTitleAuthor(s)
14-Sep-2020Consumer perceptions of critical success factors for small local consumer brandsMason, Roger Bruce ; Dobbelstein, Thomas ; Kamwendo, Andrew 
2Feb-2025Influence of demographics on drivers of, and preference for, digital personal banking in South AfricaRamsundra, Avikar; Mason, Roger; Dobbelstein, Thomas 
3Jan-2025The vampire effect : the role of humour and involvement level in advertisement recall and recognitionDobbelstein, Thomas ; Oberluggauer, Teresa ; Mason, Roger Bruce 
42021Whether to adopt or not? : a cross-country comparison of consumer resistance towards the Internet of Things in householdsMeintjes, Corné ; Heidig, Wibke ; Dobbelstein, Thomas