Sarpong, Appiah
Full Name
Sarpong, Appiah
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Publications
(Articles)
Results 1-2 of 2 (Search time: 0.032 seconds).
| Issue Date | Title | Author(s) | |
|---|---|---|---|
| 1 | 2023 | Examining the Impact of sports sponsorship on fan attitude and purchase intentions towards sponsors' products in professional football : a study of the Ghanaian fan base | Sarpong, Appiah ; Zungu, Nkululeko PraiseGod |
| 2 | 1-Jan-2025 | Sports sponsorship, brand image, and purchase intentions toward sponsors’ products | Sarpong, Appiah ; PraiseGod Zungu, Nkululeko |