Browsing by Subject Purchase intention
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | Examining the Impact of sports sponsorship on fan attitude and purchase intentions towards sponsors' products in professional football : a study of the Ghanaian fan base | Sarpong, Appiah ; Zungu, Nkululeko PraiseGod |
| 27-Jan-2023 | Factors influencing purchase intention for recycled products : a comparative analysis of Germany and South Africa | Dobbelstein, Thomas; Lochner, Karina |
| 17-Jun-2023 | Gamified promotions in shopping apps : the role of regret and its impact on purchase intention | Dobbelstein, Thomas; Sinemus, Kathrin; Zielke, Stephan |