Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/1219
DC FieldValueLanguage
dc.contributor.authorKamwendo, Andrew Ronalden_US
dc.contributor.authorCorbishley, Karen Margareten_US
dc.contributor.authorMason, Roger Bruceen_US
dc.date.accessioned2015-02-12T05:42:11Z-
dc.date.available2015-02-12T05:42:11Z-
dc.date.issued2014-
dc.identifier.citationKamwendo, A.R.; Corbishley, K.M. and Mason, R.B. 2014. South African consumer ethnocentrism and attitudes towards foreign convenience products. 12(4) : 320-333.en_US
dc.identifier.issn1727-7051-
dc.identifier.issn1810-5467-
dc.identifier.urihttp://hdl.handle.net/10321/1219-
dc.description.abstractThe evolution of country-of-origin research has led to the development of the consumer ethnocentrism concept. This study looks into the concept of consumer ethnocentrism (CE) and its relationship with product selection and investigates the relationships between consumer ethnocentrism and South African consumers’ attitudes towards foreign convenience products. The aim of the study is to determine the extent to which CE affects consumer behavior among South African consumers. Through the use of the CETSCALE questionnaire, an analysis of the levels of consumer ethnocentrism displayed by consumers of different demographic characteristics is conducted. A research model highlighting the antecedents to consumer ethnocentrism is developed and tested using an Analysis Of Variance (ANOVA) test. The study is in the form of a descriptive survey. 500 questionnaires are distributed, with 476 useable questionnaires being obtained. SPSS 21.0 is used to analyze the data. Non parametric tests are used as the data was not normally distributed using a Kolmogorov Smirnov test. The research hypotheses were tested using a nonparametric Chi square test. The Pearson chi-square test is used to test for the existence of variances within the responses provided by the respondents to individual question. The study reveals that only ethnicity has a significant relationship with CE. Ethnocentric tendencies are the strongest among Black South Africans. Theoretical and practical implications of the study are presented with the provision of suggestions regarding future research.en_US
dc.format.extent14 pen_US
dc.language.isoenen_US
dc.publisherBusiness Perspectivesen_US
dc.relation.ispartofProblems and perspectives in management (Online)en_US
dc.subjectConsumer ethnocentrismen_US
dc.subjectConvenience productsen_US
dc.subjectCETSCALEen_US
dc.subjectEthnicityen_US
dc.subjectConsumer attitudesen_US
dc.subjectJEL Classification : M13en_US
dc.titleSouth African consumer ethnocentrism and attitudes towards foreign convenience productsen_US
dc.typeArticleen_US
dc.publisher.urihttp://businessperspectives.org/journals_free/ppm/2014/PPM_2014_04_spec.issue_Kamwendo.pdfen_US
dc.dut-rims.pubnumDUT-004383en_US
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeArticle-
Appears in Collections:Research Publications (Management Sciences)
Files in This Item:
File Description SizeFormat
mason_kamwendo_corb_ethnocentrism_ppm_2014.pdf174.79 kBAdobe PDFThumbnail
View/Open
Show simple item record

Page view(s) 50

1,228
checked on Dec 22, 2024

Download(s) 50

823
checked on Dec 22, 2024

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.