Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/1350
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dc.contributor.advisorAndrew, Richard Charles-
dc.contributor.advisorWells, Catherine Louise-
dc.contributor.authorHuman, Nicen_US
dc.date.accessioned2015-09-18T06:14:57Z-
dc.date.available2015-09-18T06:14:57Z-
dc.date.issued2015-
dc.identifier.other637283-
dc.identifier.urihttp://hdl.handle.net/10321/1350-
dc.descriptionSubmitted in fulfilment of the requirements for the Degree of Master’s in Graphic Design, Durban University of Technology, Durban, South Africa, 2015.en_US
dc.description.abstractThe primary objective of this study was to find out how practising graphic designers maintain creativity in a digital environment. The study also investigated three factors that may positively influence their creativity. First, whether practising creative experimentation outside commercial constraints positively impacts a designer's ability to produce creative design. Second, how drawing assists original design. Third, whether enriching sensory stimulation helps graphic designers maintain creativity. An action research method was used. The project reviewed current literature and gathered empirical data through qualitative interviews and a workshop. In addition, a practical component was developed that consisted of drawings made from observation, drawings as concept experiments and examples of a commercial design and illustration. Results proved that creativity is a multifaceted phenomenon, and it plays a pivotal role in contemporary graphic design. The three factors, practising creative experimentation, drawing, and sensory enrichment, proved to be beneficial to the creative abilities of graphic designers. The study concluded by acknowledging the challenges of the digital era within the field, and the importance for practising graphic designers to maintain creativity.en_US
dc.format.extent161 pen_US
dc.language.isoenen_US
dc.subject.lcshGraphic arts--Computer-aided designen_US
dc.subject.lcshGraphic artistsen_US
dc.subject.lcshCreative ability--Designen_US
dc.titleAn investigation into how creativity is maintained by graphic designers in a digital environment with specific reference to design practiceen_US
dc.typeThesisen_US
dc.description.levelMen_US
dc.identifier.doihttps://doi.org/10.51415/10321/1350-
local.sdgSDG17-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeThesis-
item.grantfulltextopen-
item.cerifentitytypePublications-
Appears in Collections:Theses and dissertations (Arts and Design)
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