Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/2409
DC FieldValueLanguage
dc.contributor.authorEnerson, Megen_US
dc.contributor.authorMason, Roger Bruceen_US
dc.contributor.authorCorbishley, Karen Margareten_US
dc.date.accessioned2017-03-16T07:07:40Z-
dc.date.available2017-03-16T07:07:40Z-
dc.date.issued2016-
dc.identifier.citationEnerson, M., Mason, R.B. and Corbishley, K.M. 2016. Factors that influence the marketing of professional services . Investment Management and Financial Innovations. 13(3): 118-130.en_US
dc.identifier.issn1810-4967 (print)-
dc.identifier.urihttp://hdl.handle.net/10321/2409-
dc.description.abstractThis study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that influence the successful marketing of professional services. To accomplish this objective, research is undertaken as a case study with a quantitative survey of employees from the professional services organization. The main finding was that the 7P framework (product/service, price, place, promotion, physical evidence, people, process) was applicable and that place, physical evidence and product components were seen as most critical, with promotion and price appearing to be least critical, maybe because conservative attitudes to marketing still exist within professional service organizations. The study added to the literature on professional services marketing, giving insight into the marketing of professional services in today’s dynamic and changing economic environment. Our findings will, therefore, assist professional service organizations to utilize their marketing resources more effectively and efficiently.en_US
dc.format.extent13 pen_US
dc.language.isoenen_US
dc.publisherBusiness Perspectivesen_US
dc.relation.ispartofInvestment management & financial innovations (Print)en_US
dc.subjectProfessional practitionersen_US
dc.subjectProfessional servicesen_US
dc.subjectMarketing mixen_US
dc.subject7Psen_US
dc.subjectServicesen_US
dc.titleFactors that influence the marketing of professional servicesen_US
dc.typeArticleen_US
dc.dut-rims.pubnumDUT-005614en_US
dc.identifier.doi10.21511/imfi.13(3).2016.11-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeArticle-
Appears in Collections:Research Publications (Management Sciences)
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