Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/2639
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dc.contributor.advisorPenceliah, Soobramoney-
dc.contributor.advisorGovender, Jeevarathnam Parthasarathy-
dc.contributor.authorYu, Xiaoen_US
dc.date.accessioned2017-11-02T06:09:37Z-
dc.date.available2017-11-02T06:09:37Z-
dc.date.issued2017-
dc.identifier.other684405-
dc.identifier.urihttp://hdl.handle.net/10321/2639-
dc.descriptionSubmitted in fulfillment of the requirement for D Phil: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2017.en_US
dc.description.abstractThere has been substantial research related to small and medium-sized Chinese enterprises in various countries. However, little research has been done on marketing by Chinese entrepreneurs in South Africa. Furthermore, no documented research has been conducted on the use of marketing intelligence by Chinese entrepreneurs in KwaZulu-Natal. For entrepreneurs, marketing intelligence plays an important role in the performance of their businesses. This study is aimed at assessing the application of marketing intelligence by Chinese entrepreneurs regarding their survival, growth and success in KwaZulu-Natal, South Africa. This study was conducted within the main industrial areas in KwaZulu-Natal, where Chinese entrepreneurs are based. The research was of a quantitative, descriptive and cross sectional nature, conducted among a sample of 120 business owners, managers, marketing executives and senior staff. The results revealed that the use of marketing intelligence in strategic decision-making by Chinese entrepreneurs in KwaZulu-Natal is very limited. The extent of awareness of marketing intelligence was fairly low. It also emerged that most of the respondents still acknowledged the importance of marketing intelligence and the role it could play in their businesses’ success. Pursuant to the general requirement for an original contribution in a doctoral thesis, the study provides a framework for current and potential Chinese entrepreneurs with regard to the application of marketing intelligence in their marketing planning.en_US
dc.format.extent404 pen_US
dc.language.isoenen_US
dc.subject.lcshSmall business--South Africa--KwaZulu-Natalen_US
dc.subject.lcshBusinesspeople--South Africaen_US
dc.subject.lcshEntrepreneurship--South Africa--KwaZulu-Natalen_US
dc.subject.lcshStrategic alliances (Business)--South Africa--KwaZulu-Natalen_US
dc.subject.lcshChinese--Foreign countriesen_US
dc.titleThe application of marketing intelligence for the survival, growth and success of Chinese entrepreneurs in KwaZulu-Natalen_US
dc.typeThesisen_US
dc.description.levelDen_US
dc.identifier.doihttps://doi.org/10.51415/10321/2639-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeThesis-
item.grantfulltextrestricted-
item.cerifentitytypePublications-
Appears in Collections:Theses and dissertations (Management Sciences)
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