Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/2887
Title: An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
Authors: Ganachaud, Luci
Issue Date: 2002
Abstract: 
During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty. To achieve this new objective, increased interest has been placed on delivering quality customer service. In parallel, the notion of quality has evolved toward total quality, now considering every aspect in the company. Following this evolution, new quality tools have been developed, such as the ISO 9000 standards.
Description: 
Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002.
URI: http://hdl.handle.net/10321/2887
DOI: https://doi.org/10.51415/10321/2887
Appears in Collections:Theses and dissertations (Management Sciences)

Files in This Item:
File Description SizeFormat
GANACHAUD_2002.pdf7.91 MBAdobe PDFThumbnail
View/Open
Show full item record

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.