Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/3035
DC FieldValueLanguage
dc.contributor.authorAssensoh-Kodua, Akwesien_US
dc.date.accessioned2018-06-06T07:59:41Z-
dc.date.available2018-06-06T07:59:41Z-
dc.date.issued2016-
dc.identifier.citationAssensoh-Kodua, A. 2016. Social purchasing and the influence of social networking : a concepual view. Banks and Bank Systems. 11(3): 44-57.en_US
dc.identifier.issn1727-7051 (print)-
dc.identifier.issn1810-5467 (online)-
dc.identifier.urihttp://hdl.handle.net/10321/3035-
dc.description.abstractInternet has enabled businesses to offer their merchandise through web-based applications, of which recent phenome-non includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioral control (PBC) to find out how these influ-ence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was developed to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors, because they are members on the network, on top of their experiences of web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relation-ship with SN.en_US
dc.format.extent15 pen_US
dc.language.isoenen_US
dc.publisherBusiness Perspectivesen_US
dc.relation.ispartofProblems and perspectives in management (Online)en_US
dc.subjectContinuance intentionen_US
dc.subjectOSNen_US
dc.subjectParticipantsen_US
dc.subjectPurchasingen_US
dc.titleSocial purchasing and the influence of social networking : a concepual viewen_US
dc.typeArticleen_US
dc.publisher.urihttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7846/BBS_en_2016_03_Assensoh-Kodua.pdfen_US
dc.dut-rims.pubnumDUT-005561en_US
dc.identifier.doihttp://dx.doi.org/10.21511/bbs.11(3).2016.05-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.languageiso639-1en-
item.fulltextWith Fulltext-
Appears in Collections:Research Publications (Management Sciences)
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