The role of the Business Analyst in influencing the performance project synergies : a case study of Standard Bank South Africa Head Office

Abstract

This study explores the role of synergy between Business Analysts and project teams that influence the success of project management as critical exercise for Business Analysis in the project based activities at Standard Bank. The study contemplates to contribute towards a better understanding of the wider effects of Business Analysts on the South African Economy, with regards to the extent to which collaboration approach leads to an improvement of the performance of the bank. The overall objective of this study was to explore the effects of the Business Analyst in influencing the success of a project synergy. The sub-objectives of this study, firstly, to examine the dynamics of business analytical value-creation system towards project management success at Standard Bank Headquarters; secondly, to analyse how the interrelationship between the Business Analysts and the project management teams creates potential project success for delivery of business value; thirdly, to explore challenges on the degree of training and communication networks faced by Business Analysts in enhancing the integrated project performance; and finally, to establish the extent to which the Business Analysts can influence the success of a project. A descriptive research study was used together with a quantitative approach to research analysis. A census was conducted using purposive sampling within the population of the business unit. A list of about 80 names was chosen out of the Personal and Business Banking Information Technology address book to complete the survey questionnaire and 65 of the respondents was achieved. Frequency distribution of data was utilised for analysis purpose. The study discovered that Business Analysts require professional development to reduce impediments and improve project results. Both Business Analysts and Project Managers need to become more involved at the enterprise level because without an enterprise analysis perspective, they lack the connection between what they are doing and why they are doing it. They understand how to increase the company’s potential benefits, understand business needs and ensure that the priorities of the business are focused on value.