Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/3359
Title: E-learning : a means to increase learner involvement in research
Authors: De Beer, Marie 
Mason, Roger Bruce 
Keywords: Authentic learning;E-learning;Online classroom;Research Involvement;Student centredness;Throughput
Issue Date: 2014
Publisher: IGI Global
Source: De Beer, M. and Mason, R. 2014. E-learning : a means to increase learner involvement in research. International Journal of Web-Based Learning and Teaching Technologies. 9(2): 42-56.
Journal: International Journal of Web-Based Learning and Teaching Technologies 
Abstract: 
This paper investigates a method for increasing the involvement of marketing fourth year learners in academic research, by encouraging greater participation in, and commitment to, their research project in the Applied Marketing IV subject. It is assumed that greater involvement will result in a greater pass rate. The main rea- sons for this lack of interest were found to be a sense of incompetence...
URI: http://hdl.handle.net/10321/3359
ISSN: 1548-1093
1548-1107
DOI: 10.4018/978-1-4666-8246-7.ch081
Appears in Collections:Research Publications (Management Sciences)

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