Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/3579
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dc.contributor.advisorFrankish, Tarryn-
dc.contributor.authorOlagunju, Anu Christianahen_US
dc.date.accessioned2021-06-21T06:20:32Z-
dc.date.available2021-06-21T06:20:32Z-
dc.date.issued2021-04-
dc.identifier.urihttps://hdl.handle.net/10321/3579-
dc.descriptionSubmitted in fulfillment of the requirement of the Degree Master of Journalism, Durban University of Technology, Durban, South Africa, 2021.en_US
dc.description.abstractStudies have shown how social media, including Facebook and Twitter are reshaping communication, news and Journalism. With the growing popularity of Social media for news sharing, there is a need to explore the audience-inclusion of these social media tools in news reporting. The audience approach expands our theorisation of social media especially for campaigns. In particular, it is important to explore the role social media plays in student protest, campaign or uprising in other to determine to what extent social media allows participation and audience inclusion in political (#FeesMustFall) and other contemporary discussions among students. This study considered the hashtag (#) FeeMustFall campaign that sprang up in the year 2015 (there are still elements of the campaign as of 2020) as a case for this study. The South African university students used this hashtag on different social media platforms to campaign against corporate education and largely payment of fees in institutions of higher learning across South Africa. This study also looks at the media-audience relationship and explore how audience inclusion in Facebook and Twitter are increasingly changing the ‘News’ habits of young South Africans students. The approach used for this study was a qualitative exploratory study with an interpretive approach. Thirteen (13) students were interviewed one-on-one and audio-recorded using a semi-structured interview guide. These students were selected through purposive and convenience sampling and the interviews were transcribed verbatim. This study identifies the relevance and relationship social media posed for students in including them in public participation. Findings indicate that students find recourse in social media as an avenue for inclusion and participation on social issues surrounding youth especially during the peak of #FeesMustFall. There is also a change in news reporting as a result of the audience inclusion provided by social networks. The outcome of this study can be relevant to communication researchers studying news and social media especially among young people and most importantly students.en_US
dc.format.extent145 pen_US
dc.language.isoenen_US
dc.subjectAudience inclusionen_US
dc.subjectFacebooken_US
dc.subjectTwitteren_US
dc.subjectSocial mediaen_US
dc.subjectStudentsen_US
dc.subjectFeesMustFallen_US
dc.subject.lcshTwitteren_US
dc.subject.lcshOnline social networks--Political aspectsen_US
dc.subject.lcshSocial media--Influenceen_US
dc.subject.lcshStudent movements--South Africaen_US
dc.subject.lcshMass media--Audiencesen_US
dc.subject.lcshUniversities and colleges--South Africaen_US
dc.titleExploring audience inclusion in Facebook and Twitter reporting among young university students in South Africa: The case of #FeesMustFallen_US
dc.typeThesisen_US
dc.description.levelMen_US
dc.identifier.doihttps://doi.org/10.51415/10321/3579-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeThesis-
Appears in Collections:Theses and dissertations (Arts and Design)
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