Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/3775
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dc.contributor.authorBiyase, Nokwandaen_US
dc.contributor.authorCorbishley, Karen Margareten_US
dc.contributor.authorMason, Roger Bruceen_US
dc.date.accessioned2022-01-14T10:47:50Z-
dc.date.available2022-01-14T10:47:50Z-
dc.date.issued2021-
dc.identifier.citationBiyase, N., Corbishley, K. and Mason, R.B. 2021. Quick response and the supply chain in fast fashion in South Africa: a case study. Expert Journal of Marketing. 9(2): 66-81.en_US
dc.identifier.issn2344-6773-
dc.identifier.urihttps://hdl.handle.net/10321/3775-
dc.description.abstractThe purpose of this study was to identify the factors that comprise the quick response and supply chain activities in the fast fashion clothing industry in a developing country, namely South Africa, and then to investigate the relative importance of these factors via a case study of one of the main fast fashion retailers in South Africa. The research used a case study method with a quantitative, questionnaire-based survey to collect data from a sample of 100 employees, self-selected via a convenience sample, from departments that were purposively selected. Data was collected via an e-mailed survey, resulting in a 45% response rate. The study findings confirmed the importance of both quick response and supply chain efficiency to a successful fast fashion implementation in a developing country like South Africa, in terms of picking up trends quicker, faster lead times and less mistakes, all leading to greater competitiveness. An additional benefit identified was the revival of local production. Since this was the first research of its type in South Africa, it will contribute to knowledge about fast fashion in South Africa, and possibly in other developing countries, and hopefully will initiate a continuing stream of research into fast fashion, especially with other retailers and provide more detail on the key drivers of drivers and barriers of fast fashion implementation.en_US
dc.format.extent16 p.en_US
dc.language.isoenen_US
dc.relation.ispartofExpert Journal of Marketing; Vol. 9, Issue 2en_US
dc.subjectFast fashionen_US
dc.subjectSupply chainen_US
dc.subjectQuick responseen_US
dc.subjectClothingen_US
dc.subjectSouth Africaen_US
dc.titleQuick response and the supply chain in fast fashion in South Africa : a case studyen_US
dc.typeArticleen_US
dc.date.updated2022-01-11T10:01:14Z-
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.languageiso639-1en-
item.fulltextWith Fulltext-
Appears in Collections:Research Publications (Management Sciences)
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