Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/4132
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dc.contributor.authorAgbenyegah, Albert Tcheyen_US
dc.contributor.authorZogli, Luther-King Junioren_US
dc.contributor.authorDlamini, Bongani Innocenten_US
dc.contributor.authorMofokeng, Nyane Ezekiel MacDonalden_US
dc.contributor.authorKabange, Martin Mulundaen_US
dc.date.accessioned2022-07-08T08:30:31Z-
dc.date.available2022-07-08T08:30:31Z-
dc.date.issued2022-01-01-
dc.identifier.citationAgbenyegah, A.T., Zogli, L.K.J., Dlamini, B., Mofokeng, N.E.M.D. and Kabange, M.M. 2022. Ambient situation and customer satisfaction in restaurant businesses: a management perspective. African Journal of Hospitality, Tourism and Leisure. 11(2):394-408. doi:10.46222/ajhtl.19770720.232en_US
dc.identifier.issn2223-814X (Online)-
dc.identifier.urihttps://hdl.handle.net/10321/4132-
dc.description.abstractThe current study illustrates the influence of restaurant ambient conditions on customers satisfaction in the tourism and hospitality industries through cluster and simple random techniques. The primary objective was to ascertain the relationship between the restaurant ambient conditions and customer satisfaction in rural restaurants. A closed-ended questionnaires with varying options were designed to collect primary data from randomly selected customers from 11 restaurants from the study settings. Primary data was analysed via the SPSS software based on statistical tools of regression analysis to determine the relationship between the dependent and independent variables. Final outcomes indicated significant relationship between the dependent and independent variables. The restaurant ambient conditions have significant relationship with customer satisfaction. Based on the findings, this study recommends that owner-managers of restaurants in rural areas need to improve the bulk of the ambient situations to attract more customers. This empirical study contributes to existing literature on the tourism and hospitality industry with specific reference to the restaurant businesses.en_US
dc.format.extent15 pen_US
dc.language.isoenen_US
dc.relation.ispartofAfrican Journal of Hospitality, Tourism and Leisure; Vol. 11, Issue 2en_US
dc.subjectAmbient situationen_US
dc.subjectCustomer satisfactionen_US
dc.subjectRestauranten_US
dc.subjectEnvironmenten_US
dc.subjectCustomer expectationsen_US
dc.titleAmbient situation and customer satisfaction in restaurant businesses: a management perspectiveen_US
dc.typeArticleen_US
dc.date.updated2022-07-05T10:38:09Z-
dc.identifier.doi10.46222/ajhtl.19770720.232-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.openairetypeArticle-
Appears in Collections:Research Publications (Management Sciences)
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