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Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/4251
DC FieldValueLanguage
dc.contributor.advisorHawkins-Mofokeng, Raymond Hilary-
dc.contributor.authorChauke, Obed Freedomen_US
dc.date.accessioned2022-09-16T08:04:50Z-
dc.date.available2022-09-16T08:04:50Z-
dc.date.issued2019-09-
dc.identifier.urihttps://hdl.handle.net/10321/4251-
dc.descriptionSubmitted in fulfillment of the requirements of the degree of Master of Management Sciences in Marketing, Durban University of Technology, Durban, South Africa, 2019.en_US
dc.description.abstractThe study focuses on analysing factors influencing the demand and consumption patterns of green products (FMCGs) in the greater Durban area (Glenwood, Greyville and Durban Central). Over the years green marketing has been an evolving topic, yet the market share of green products is significantly low. Green products are part of holistic green marketing and the progression of this type of marketing has also evolved to the point where almost every consumer is aware of it.en_US
dc.format.extent132 pen_US
dc.language.isoenen_US
dc.subjectFMCGsen_US
dc.subject.lcshConsumers' preferences--South Africaen_US
dc.subject.lcshConsumer goods--South Africaen_US
dc.subject.lcshConsumers--Attitudes--Researchen_US
dc.subject.lcshGreen products--Researchen_US
dc.subject.lcshBrand name productsen_US
dc.subject.lcshGreen marketing--South Africaen_US
dc.titleFactors influencing the demand and consumption patterns of green products (FMCGS) in the greater Durban areaen_US
dc.typeThesisen_US
dc.description.levelMen_US
dc.identifier.doihttps://doi.org/10.51415/10321/4251-
local.sdgSDG09-
local.sdgSDG12-
item.fulltextWith Fulltext-
item.openairetypeThesis-
item.languageiso639-1en-
item.grantfulltextrestricted-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.cerifentitytypePublications-
Appears in Collections:Theses and dissertations (Management Sciences)
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