Assessing information distribution practices adopted by the Durban University of Technology and the Central Applications Office

Abstract

Information distribution to prospective students remains crucial for the South African higher education sector and when handled inappropriately, can negatively impact access to universities. Hence, the practices adopted when distributing information are an area that requires serious exploration by HEIs. Considering that accessing information is a primary need in the higher education sector, this study assessed the information distribution practices adopted by the Durban University of Technology (DUT) and the Central Applications Office (CAO) in South Africa. The study adopted a qualitative research approach. Semi-structured individual interviews with thirteen staff members who are responsible for distributing information at DUT Riverside campus were conducted to collect primary data. Furthermore, primary data was also generated from one focus group discussion comprising six staff members from both academic and support departments. The study further analysed secondary data in the form of DUT and CAO websites, news headlines as well as social media sites of these two organisations. Data were analysed thematically. The findings illuminate various practices adopted to distribute information to prospective students. Furthermore, it was found that there is use of several information distribution channels. These include distributing information by means of visits to schools and on campus, during registration period. Other channels include manual distributions, the use of digital platforms and traditional media such as radio. Of concern, was the mushrooming of fake social media websites claiming to distribute information on behalf of DUT and CAO. There were also concerns regarding the role of student political organisations and security guards. The findings further indicate factors influencing the practices adopted when distributing information. These include political, economic, social and technological factors. The study further highlights existing confusion in the distribution of information between DUT and CAO. Therefore, HEIs have to pay attention to clarifying this through various policies and communications. There is also a need to clarify what information should be distributed, in order to enhance access.